Decisionmaking in the full mess of business

12. Mai 2026

๐——๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป-๐— ๐—ฎ๐—ธ๐—ถ๐—ป๐—ด ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—™๐˜‚๐—น๐—น ๐— ๐—ฒ๐˜€๐˜€ ๐—ผ๐—ณ ๐—•๐˜‚๐—Œ๐—ถ๐—ป๐—ฒ๐—Œ๐—Œ

At some point in your career, something changes.

Being a great ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜ is no longer enough.

You face:
๐Ÿ’  Conflicting ๐˜€๐˜๐—ฎ๐—ธ๐—ฒ๐—ต๐—ผ๐—น๐—ฑ๐—ฒ๐—ฟ ๐—ป๐—ฒ๐—ฒ๐—ฑ๐˜€
๐Ÿ’ Increasing ๐˜‚๐—ป๐—ฐ๐—ฒ๐—ฟ๐˜๐—ฎ๐—ถ๐—ป๐˜๐˜†
๐Ÿ’ Decisions without a clear ๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐—ฎ๐—ป๐˜€๐˜„๐—ฒ๐—ฟ

And often it feels like:
โ†’ Whatever you decide, it is not fully right

This is a space where ๐˜๐—ฟ๐—ฎ๐—ฑ๐—ถ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—ฝ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ๐˜€ and ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ฒ ๐—ฎ๐—ฝ๐—ฝ๐—ฟ๐—ผ๐—ฎ๐—ฐ๐—ต๐—ฒ๐˜€ often reach their limits.

That was one of the reasons why I started ๐—›๐—˜๐—Ÿ๐—œ๐—•๐—Ÿ๐—œ๐—–๐—ž 6 years ago.

Not with a perfect plan.
But with a question:

How can leaders make good ๐—ฑ๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป๐˜€ when ๐—ฐ๐—ผ๐—ป๐˜๐—ฟ๐—ผ๐—น ๐—ถ๐˜€ ๐—น๐—ถ๐—บ๐—ถ๐˜๐—ฒ๐—ฑ and ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜…๐—ถ๐˜๐˜† ๐—ถ๐˜€ ๐—ต๐—ถ๐—ด๐—ต?

Starting HELIBLICK was exactly that kind of journey.

๐Ÿ’ก In the beginning: learning, exploring, building the ๐—ณ๐—ฟ๐—ฎ๐—บ๐—ฒ๐˜„๐—ผ๐—ฟ๐—ธ

๐Ÿ—ฃ๏ธ Testing ideas in conversations, conferences, and workshops and through the ๐—œ๐—•๐—ฃ / ๐—œ๐—•๐—ฆ๐—ถ๐—ป๐—ด community

๐Ÿฆ  Covid: ๐˜‚๐—ป๐—ฐ๐—ฒ๐—ฟ๐˜๐—ฎ๐—ถ๐—ป๐˜๐˜†, doubts, โ€œis this the right moment?โ€

โœ… Building the basics: website, company, first offerings

โ‰๏ธ Periods of waiting, setbacks and thinking about ๐—ฏ๐—ฎ๐—ฐ๐—ธ๐˜‚๐—ฝ ๐—ฝ๐—น๐—ฎ๐—ป๐˜€

Then step by step:

โœ’๏ธ First ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ mandates

๐Ÿš€ Applying the ideas in real situations
โ†’ seeing the ๐—ณ๐—ฟ๐—ฎ๐—บ๐—ฒ๐˜„๐—ผ๐—ฟ๐—ธ unfold
โ†’ seeing the impact on ๐˜๐—ฒ๐—ฎ๐—บ ๐—ฒ๐—ป๐—ด๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ and ๐—ฝ๐—ฒ๐—ฟ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐—ป๐—ฐ๐—ฒ

๐Ÿค Collaboration and exciting ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ๐˜€ emerging

Looking back, it was never linear.
It is always:
โ†’ trying
โ†’ learning
โ†’ adjusting

Exactly what we now describe as ๐—ฑ๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป-๐—บ๐—ฎ๐—ธ๐—ถ๐—ป๐—ด ๐—ถ๐—ป ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜… ๐—ฒ๐—ป๐˜ƒ๐—ถ๐—ฟ๐—ผ๐—ป๐—บ๐—ฒ๐—ป๐˜๐˜€.

I am excited to share this perspective on 29th April, together with Danielle IJkema, in a webinar hosted by EMEA Recruitment.
And to do this with an awesome panel of professionals I truly appreciate: Mark Squire, Marleen Saevels and Neil Cope.

If you recognise this:
๐Ÿ’ Decisions without clear answers
๐Ÿ’ Conflicting stakeholder needs
๐Ÿ’ The feeling that control is limited

โ†’ This session may give you a useful ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ฝ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ.
Link to recording